CONTRUST | Marketing Research

CONTRUST is the team of professional
co-thinkers with 10+ years experience
in marketing research.
Some of our employees, with experience
exceeding 20 years, were the pioneers
of marketing research in Russia.
In CONTRUST we believe that there
is always concrete business needs
and questions that stand behind
the research objective. That's why
our main aim to deepen and broaden
your knowledge regarding consumers
of your products/services in order
to reach your business targets.

We speak "clients language"

Why us

Masters of questionnaires "Kung fu"

Comprehensible, short, transparent questions wording that is clear to respondents.
No shallow questions without particular objective behind.

High quality and transparent fieldworks

Unique techniques of recruit and control of respondents based on broad experience. Transparency for clients on every stage of fieldworks

Speed and flexibility

Deliver results in the shortest time frame without impairment of quality

CONTRUST
|

Who we are

The OIROM member

CONTRUST is the team of professional
co-thinkers with 10+ years experience
in marketing research.
Some of our employees, with experience
exceeding 20 years, were the pioneers
of marketing research in Russia.
In CONTRUST we believe that there
is always concrete business needs
and questions that stand behind
the research objective. That's why
our main aim to deepen and broaden
your knowledge regarding consumers
of your products/services in order
to reach your business targets.

Why us

We speak
"clients language"

Analytics in clear and easy to read format. Deep understanding of business objectives. Employees with client-side experience
Masters of questionnaires
"Kung fu"

Comprehensible, short, transparent questions wording that is clear to respondents. No shallow questions without particular objective behind.
High quality and
transparent fieldworks

Unique techniques of recruit and control of respondents based on broad experience. Transparency for clients on every stage of fieldworks
Speed and
flexibility

Deliver results in the shortest time frame
without impairment of quality

Persons

YURIY PODTSERKOVSKIY

Director general

Yuriy is one of the "pioneers" of marketing research in Russia. He started his career in 1997 and dedicated more than 20 years to field management. He was field director in Comcon and later in Ipsos
KATYA RADOVSKAYA

Quantitative research

Katya has over 15 years of experience in marketing research both on client side (FMCG and Banking) and in top marketing research agencies (Nielsen, Comcon, Ipsos). Her fields of expertise are: FMCG, banking, Telecom
NATALYA PETUKHOVA

Quantitative research

Natalia has more than 10 years experience in quantitative marketing research and was working in top marketing research agencies as client manager. Sphere of expertise - FMCG.
ANTON ANTIPOV

Data analysis

Anton has background in the field of data science, applied math and IT. He has more than 15 years of experience being one of the top experts in data analytics on Russian market of marketing research. He also made a valuable contribution in Russian marketing research, particularly, in pricing study methodology development and internet-based interviews methodology. His main principle is: none of clients' questions should be left without answer due to the imperfection of existing methodologies, there is always a space for creativity

OLGA RYABOVA

Field management

Olga has over 20 years of experience in marketing research and wide knowledge in the sphere of field management. Started her career as field manager she worked he way to field department head in the top marketing research agencies.
NADEZHDA MATROSOVA

Field management

Nadezhda is highly qualified field research manager with more than 10 years of experience in agencies (Ipsos, Comcon, Synovate). Through collaboration with key market players, Nadia has the relevant skills to work with a wide range of products and wares to conduct complex research according to client's requests.
PAVEL MAKSIMOV

Field management

Pavel has more than 20 years of experience in marketing research. Pavel worked as field manager in top research agencies such as: TNS, Comcon, Ipsos

Persons

Director general

Yuriy is one of the "pioneers" of marketing research in Russia.
Quantitative
research

Katya has over 15 years of experience in marketing research both on client side (FMCG and Banking) and in top marketing research agencies.
Quantitative
research

Natalia has more than 10 years experience in quantitative marketing research and was working in top marketing research agencies as client manager. Sphere of expertise - FMCG.
Data
analysis

Anton has background in the field of data science, applied math and IT. He has more than 15 years of experience being one of the top experts in data analytics on Russian market of marketing research.

Field
management

Olga has over 20 years of experience in marketing research and wide knowledge in the sphere of field management.
Field
management

Nadezhda is highly qualified field research manager with more than 10 years of experience. Nadia has the relevant skills to work with a wide range of products.
Field
management

Pavel has more than 20 years of experience in marketing research. Pavel worked as field manager in top research agencies such as: TNS, Comcon, Ipsos

Solutions

Our employees have considerable experience in different methodologies of marketing research and we are always ready to propose you the solution which will fit you best.

We have 4 directions of quantitative methodologies we focus on

PRODUCT
________

Support in the process of product development, reformulation and on the any stage of product life-cycle. In-home and in-hall product tests, usage experience, preference mapping, sorting
STRATEGY/MARKET/
POTENTIAL
________

U&A, Exploration of potential markets, Segmentation (including occasion based)
CONCEPT/PACK/
ASSORTMENT
________

On-line and off-line concept, pack, shelf tests, TURF, CBC
HAPPY CLIENT
________

Customer satisfaction and mystery shopping