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METHODOLOGY
We have extensive experience in various marketing research methodologies, and we are ready to get started finding solutions for your marketing challenges.
As the focus areas of research we highlight these 4:
PRODUCT
________
We help with product development and improvements: preference mappings, sortings, product tests with home placement, and in-hall tests
STRATEGY / MARKET /
POTENTIAL
________
U&A, search for potential segments and markets, segmentation
CONCEPT / PACK /
ASSORTMENT
________
Testing of concepts, ideas, brands, packaging, determining the optimal range of flavors/products
HAPPY CLIENT
________
Customer satisfaction research, secret customer
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