Concept, Pack, Assortment

MARKETING RESEARCH

FULL CYCLE

CONCEPT / PACK /
ASSORTMENT

Concept testing, pack testing, assortment

CONCEPT / PACK /
ASSORTMENT

Concept testing, pack testing, assortment

We have various tools of analysis depending on your particular objectives and aims

We do simple concept testing as well as explorative concept testing
If you are not clearly sure what is the potential target audience of your product we will help you to find out using concept testing on wide TA with explorative techniques
All types of shelf tests depending on your objectives and pack parameters
We do all range of shelf tests: real shelf, with printed shelf, online shelf test. The choice of method depends on tested packs parameters
Pack testing including usability test
We use the range of techniques of pack testing (both online and off-line) that allow us to give you valuable recommendation for pack design development and pack usability improvement
We do all types of conjoint based tests (TURF, Maxdiff, CBC)
Our specialists have wide experience in realization of projects of different complexity level, proposing you consulting on all stages of project and incorporation of results into your business model

Tilda Publishing

We also offer

PRODUCT
________
We help with product development and improvements: preference mappings, sortings, product tests with home placement, and in-hall tests
STRATEGY / MARKET /
POTENTIAL
________
U&A, search for potential segments and markets, segmentation
HAPPY CLIENT
________
Customer satisfaction research, secret customer

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